Hey friends, hope everyone is doing well. I have been absolutely locked in the past few weeks working on some client projects and an exciting campaign.
I'm so stoked to announce the first official collaboration and merch for Cuesta Studio in collaboration with the homies over at Powder Blue
Let me tell you a little bit more about how this all came about.
Every once in a while you find some people who have that same love and dedication to creativity as you. A true passion for wanting to create fun and meaningful work.
That combined with this mantra i’ve always loved “Keep it Moving” spawned this mini merch capsule collection.
K.I.M. A nice thing to live To push on when things are bad,
to keep the momentum when things are good,
and to overall just always be in motion.
*Even if it's just a little bit.
An absolute shout-out to A Tribe Called Quest for their original track that inspired not only that way of thinking but also served as a small nugget of inspiration for this campaign.
It is crazy how things all come to be. I met this dude Shua at a creator event in France of all places, and I met Nate at some random little networking dinner over in Santa Monica.
Who knew those two different moments would transpire into getting to create something that has been super rewarding and a great experience overall. The team over at Powder Blue and I have cooked something up that I'm super proud of.
Also, a big shout-out to their designer Moy, who helped come up with the idea to use my Keep It Moving graphic and gave me the inspiration to modify it further and elaborate on it.
For this merch, I've always wanted to create some cool new shirts. Ever since I dropped my clothing brand Depravity back in high school, I have been itching to get back into making something that I love.
This was such a great opportunity to do that. And we did not skimp on the details.
These are some super high-quality screen-printed tees on the absolute best
LA Based garment dyed heavyweight tees from Shaka.
It had to be done this way, I HATE CHEAP T SHIRTS.
Nothing will deter me more from buying an awesome design graphic on a T-shirt than when I see it printed on a Gildan or Comfort Colors. It completely kills the mood.
So I had to make sure we created something that not only you would be stoked to wear but I would also be proud of.
We are dropping the two colorways, both Blue/Yellow & the Black/Red.
It's just super dope, and I'm really happy with how this collaboration came about. It's a cool way to connect Los Angeles and Chicago together, as well as connect my love for design and creation with Nate's and the Powder Blue team.
They also cooked up an insane campaign, and I'm so stoked that some of you all have been able to see that so far. I also just wanted to share with you some of the designs, the photo shoot, and the final product.
We even did a playlist to match the drop, you can listen to it HERE
Even if you don't end up buying one of these, I want to thank all the people who read this newsletter for being a constant source of inspiration and all the amazing support you all have had for my various creations over the years.
And if you do end up copping one, I'm so stoked to see y'all start wearing them.
If you want to grab one, go ahead and get it here. Much love and keep it moving.
Oh yeah, one more thing. Shout out to the homie Taiga for coming on, helping with the shoot, and supplying the best prop I've ever been able to use in a production — his dope vintage BMW.
Anyway, that's all for now. I'm super excited. It's been really fun to work on some stuff behind the scenes, stuff that takes a little bit longer and just bigger projects in general.
I was getting so used to this quick-to-consume and quick-to-forget world of Instagram graphics and posters, it’s been dope switching it up.
So yeah, talk soon. Much love.
KEEP IT MOVING Merch is NOW LIVE
Thanks for reading!
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it's dope to scroll back through the Cuesta x Powder Blue group chat and just see how far the collab has come since the initial ideas in early January. loved making this thing with you dude, can't wait for people to start getting the tees in-hand!