Design Motivation

How's it going, y'all, I just got my blood work done, so I’m writing this newsletter slightly lightheaded lol.

I never realized how much fuckin blood they take from you with these damn tests!

Anyway, today I wanted to talk a bit about getting inspired in this sea of garbage design content.

Most of the “design content” online is pretty meh. I have even contributed to that slop at times myself. But every once and a while I see a dope format or something that gives me hope that actual good designers can make dope videos.

The homie Cole has been doing this super sick series where he redesigns an entire merch collection for famous brands like Cheez-its, Hot Wheels, Oreo, etc

Not only are the concepts super creative, but his Photoshop mockup abilities are straight up NEXT LEVEL.

Look how good this stuff for Hot Wheels looks!

These dope videos came at the perfect time, because lately I have been feeling pretty bored with content, both long form and short.

I decided to take some inspo from this project and design a mini merch capsule for a local restaurant chain in Southern California called “The Hat”.

The Hat is a classic dinner/lunch place that serves some of the best pastrami in the world!

I wanted to design some merch for them and create my own version of what a concept merch line IG reel type of thing would look like.

YOU CAN ACTUALLY WATCH THE VIDEO HERE

I had a lot of fun making these designs and the video. This little project re-sparked that energy and love I have for design and just creating stuff on the fly.

The Hat Merch Capsule Concept

The “World Famous” Tee

A more modern take on the brand with this typographic-driven tee

Tstrami Diplo Record

A collection of house tracks by legendary artist Diplo to listen to while on your lunch break.

The Carhartt style double knee workwear pants

for the actual workers, designers and performative males

The Classic Menu Tee

Inspired by the amazing menu that is displayed at all Hat locations and in the drive-thrus

The World Famous Trucker hat

Pastrami Puffer

Bumper stickers

Hope y’all dig that stuff. I had a ton of fun putting it together.

Hopefully, we can keep this inspiration train going and this can motivate you to make some dope stuff of your own!

I love the hat and love all of you!

Talk soon!

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Cool stuff to check out

• Album of da Week

• nasty RIFF

• Beautiful design work by Samm

• great album to play while working

Weekly Wrap Up

How Album Artwork Is Designed (Step by Step)

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